Tuesday 31 March 2009

Who should you listen to?

Who should you listen to? Not your critics, not your fans, but your sneezers. Well, Seth Godin has a point here: by listening the ones that spread the word, you grow.

However, I'd add that the business has to constantly change and improve, in order to meet the fans' expectations and attract new fans. Therefore, the second best thing one could do is listen to the fans.

Oh, yes, and the third best thing would be listening to your critics. Sometimes it feels weird reading undeserved/wrong critics, but from now and then, when you get lucky, you see a well articulated review of what they did not like - it may prove useless to you (since you have a different target), but it could be useful for a different niche you plan on targeting in the future. Well, that's how I see it, at least.

The 1 billion you-name-your-favorite-currency question is: why should you listen to me?

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